Hey, I'm Belinda!
I started out as a graphic designer, honing my skills in visual and motion design for 5+ years before shifting into UX/UI. For the past three years, I've been designing digital products with a focus on the health and human services sector.
I believe in designing with care, simplifying the complex, amplifying voices, and creating experiences that help people feel seen and supported. I love working with people and bringing ideas to life with purpose and clarity.
When I’m not designing the digital world, you’ll find me behind my Fuji camera capturing moments, exploring new places, or enjoying a flat white with a good book.
Experience
Product designer (UX/UI) at GoodHuman
Oct 2020 – Mar 2024, Melbourne
Casual graphic designer at EMDR Academy
Jul – Oct 2020, Melbourne
Graphic designer at Pencil Rocket
Apr 2019 – Jun 2020, Melbourne
Motion graphic designer at Vidico
Aug – Nov 2019, Melbourne
Graphic design intern at Orgnix Creatives
Jul – Sep 2015, Singapore
Principles
Purposeful
Making thoughtful design decisions that consider people, impact, and the wider system.
Empathetic
Always begin by understanding people, their needs and challenges, and what truly matters to them.
Curious
Driven by learning, asking why, and exploring new ways to grow and improve.
Education
Master of Communication Design
2019, RMIT University (Melbourne)
2018, Swinburne University of Technology (Melbourne)
Bachelor of Arts (Hons) in Graphic Design
2017, Raffles Design Institute (Singapore)
Awards
Top 5 in Communication Design Studio
2019, RMIT University
Design Prize in recognition of the highest achieving postgraduate in Design
2019, Swinburne University of Technology
First Runner-Up in redesigning logo for Motor Sports Singapore Association
2016, Raffles Design Institute
Grand Winner in designing branding and packaging for Metro Global Hotel
2016, Raffles Design Institute